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American Crew started with an exclusive line of styling products and quickly expanded to care products. This brand name, specially designed for men, radiates class and superiority. Developed by men, for men, American Crew is a true men's line that comes from the needs of Barbershops. It offers products that are really tailored to the hair and skin of men, without sweet scents or unnecessary frills. This is Men's Grooming as it should be: nothing less, but so much more.