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Discover the Beautyblender BIO PURE now, made with an even more sustainable process. At Beautyblender, 'CLEAN' has always been central, and this has been anchored in our DNA from the start. But we have challenged ourselves even more to find even more sustainable processes and materials. The result is the Beautyblender BIO PURE, which offers the same texture as the original Beautyblender. So you experience the same familiar airbrush finish that Beautyblender is known for.
The BIO PURE is made from a revolutionary type of foam, called BioPlush™. This foam is composed of 60% vegetable materials, sourced from renewable sugar cane. In addition, the foam is manufactured using an even more sustainable production process. The BIO PURE retains the same bounce and ultra-soft texture as the original Beautyblender and is specially designed to be wetted before use, reducing product wastage. The new packaging is made from recycled resin. As always, the BIO PURE is made in the United States.
Key Unique Selling Points (USPs):
Usage advice
Wet your beauty blender and then squeeze it well. 2. Apply your foundation, BB cream or primer to your skin until you have a nice, even result. 3. Clean your beauty blender afterwards with the included one
ingredients
The BioPlush™ foam is made from a 60% plant-based base of renewable sugar cane and is produced with our patented 2-step foaming process. That process is used on all our sponges, for a cleaner foam without harmful chemicals. We continually strive to create more sustainable options while maintaining the Beautyblender experience you have come to expect from us. 40% latex-free polyurethane foam.